Source: Life Cycle Management, A Business Guide to Sustainability
By UN Environment Programme, 2007
Reflection:
“We can't solve problems by using the same kind of thinking we used when we created them."
The above quote, by Albert Einstein, is perhaps the most succinct way of summing up the changes necessary for a movement toward sustainability, but it’s particularly appropriate for thinking about life cycle management (LCM). In a nutshell, LCM is an attempt to control as many variables as possible in the life cycle of a given product, from raw material extraction to what happens to the product when it has outlived its useful life, in order to get those variables in line with the principles of sustainability.
The above quote is apt because traditionally, a manufacturer likely would not consider controlling variables outside it’s “roof,” i.e. a bicycle hub manufacturer wouldn’t worry about where or how the aluminum they use is mined. They would be concerned with the price and quality, and the mining and smelting would be the responsibility of the miners and smelters. Using an LCM approach, that same manufacturer would consider those variables their responsibility, and would control them as much as possible, which is to say, they may not be able to dictate which mining techniques are used, but would make the producers aware they represent a market demanding a product mined as responsibly as possible, or would communicate to the smelter they desire a product containing a minimum amount of recycled materials. In this respect, LCM is yet another example of sustainability through communication, using the market as a tool and an evolutionary process. Referring to the latter, quick changes through LCM may not be possible, so we must do the best we can, continually striving for improvement.
As far as Life Cycle Management as a resource is concerned, I found it to be a complete and compelling document; yet another I’m putting in my toolbox, to be brought out when some forward-thinking company hires me to make them sustainable. I especially appreciated the mini case studies included; it’s sometimes surprising where you can find sustainable business practices.
Also of note was the “Plan-Do-Check-Act” cycle in the section on implementation. As the semester progresses, I am finding more and more similarities in plans for implementation, regardless of what is being implemented. I’m not entirely sure what to make of this, other than it seems plausible that we’re looking at some kind of convergent evolution, which is a good thing. If it is indeed convergent evolution, it means we’re working with a best practice that has been tried and tweaked to work as well as possible with what we know now about how organizations operate.
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I like your phrase "sustainability through communication". To refer back to a theme from some of our other conversations, to provide a free market in which to do business, one requirement is the honest and complete communication of information. If a business is cheating with their information, it distorts the entire market. With adequate (preferably "perfect" information) a business can make optimal decisions and run at peak efficiencies.
ReplyDeleteThe same could be said for consumers. If the market is functioning correctly I should be able to know sufficiently and accurately about everything I consume. Only then can I make the most rational choice. It seems fundamental to a free market.
Why then is there no system of labeling that reveals all of the information consumers need to know about a product before they buy it? I personally would like to know the source of the materials, the environmental impacts, and the labor practices of every company with whom I do business. I would buy accordingly.
That alone would take us a long way towards a sustainable society. "Sustainability through communication" ... and transparency.
I echo your sentiments about honesty and transparency being necessary in a "free" market. On my most cynical, snarkiest days (not today), I would be tempted to say the majority of people are neither intelligent enough nor informed well enough to make sense of the information behind the scenes of our products. I mean, we've had nutrition labels on food for years, and we're still fat and unhealthy (maybe today is one of those days). But, without that information made available, mine is a moot point. Maybe we'd surprise each other. I'll be interested to see what happens to fast food sales now that caloric content will be listed on the menus.
ReplyDeleteThat said, an inarguable point hinted at in your comments is the fallacy that we've ever functioned with a free market. After all, a free market is all about informed decisions, and informed decisions require...information.
In regard to "sustainability through communication," I'm with you, although if I allow my inner cynic a word, he'd say there are too many people who are too lazy, uninformed, or just plain unintelligent for more information to make a difference. I mean, we've had nutrition labels for decades and we're still obese and unhealthy. Of course, there are other factors at play there, and I don't wish to disregard them completely. My point is, information is only power if you know what to do with it. That said, without that information, my point is moot. Maybe we'd surprise each other. I'll be interested to see what happens to fast food sales now that caloric info is posted on menus.
ReplyDeleteOne very important things hinted at in your comment is the fallacy of the free market. The more I learn, the more apparent it is we've never functioned with a free market. Now I don't know if that's a good thing or a bad thing; probably both, but it does make a person look at words like "democrat" and "republican" in a different light.
One number per product- the "Sustainability Factor" (I chose the name intentionally btw):
ReplyDelete1 = "Buying this will lead to the destruction of the planet."
2 = "Buying this will kill off humanity but many other species will survive, especially beetles."
3 = "Remember how you felt nauseous, had diarrhea, but ultimately survived. That was because of this product."
4 = "Getting warmer."
5 = "This product can be eaten, drank, or dumped on the side of the road with no ill effects to anyone or anything. Congratulations, you are sustainable!"
Easier to understand than the Homeland Security Advisory System.
K.I.S.S.
ReplyDelete